WTH is YŌBI
YŌBI /ようび/
n. day of the week (Japanese)
n. day of the week (Japanese)
In Japanese, days of the week are named after celestial bodies and elements of nature—sun, moon, fire, water, earth, wood, and gold.
"Yōbi" is added to each elements to mark the days.
example: Nichiyōbi (Sunday) • Nichi=sun, yōbi=day
So why YŌBI?
Because life's too short to save good vibes for the weekend.
Our drops are made for moments that feel most like you.
We're here to bring sunshine to your closet 7 days a week.